PENERAPAN ASPEK SPIRITUALITAS-RELIGIUSITAS DALAM KEPUTUSAN BEROBAT DI RUMAH SAKIT ISLAM

Bawono, Anton (2011) PENERAPAN ASPEK SPIRITUALITAS-RELIGIUSITAS DALAM KEPUTUSAN BEROBAT DI RUMAH SAKIT ISLAM. Inferensi, 5 (1).

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Abstract

This research is trying to observe spirituality-religiousity aspect through marketing mix that influences the patients to choose Islamic hospital. By applying non-profitability sampling in which data is collected throughquestionaire given to the patients in Rumah Sakit Islam Kalimasada Yogyakarta. The finding on statistical and classical assumption show that spirituality-religiousity aspect is the secondary aspect in making the decision to choose Islamic hospital. So that this aspect play an important role for health organization to compete in health services.

Item Type: Article
Subjects: Agama > Manajemen dan Ekonomi Islam
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syariah (S1)
Depositing User: Unnamed user with email bimoharyosetyoko@iainsalatiga.ac.id
Date Deposited: 02 Jan 2016 04:59
Last Modified: 02 Jan 2016 04:59
URI: http://e-repository.perpus.iainsalatiga.ac.id/id/eprint/26

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