AN ANALYSIS OF METAPHOR IN THE COMMENCEMENT ADDRESS DELIVERED BY STEVE JOBS IN THE STANFORD UNIVERSITY GRADUATION CEREMONY

Ardhianto, Dhanang Tino (2018) AN ANALYSIS OF METAPHOR IN THE COMMENCEMENT ADDRESS DELIVERED BY STEVE JOBS IN THE STANFORD UNIVERSITY GRADUATION CEREMONY. Other thesis, IAIN SALATIGA.

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Abstract

This study mainly describes the semantic roles in the case Stephen Ullmann’s metaphor in the commencement address delivered by Steve Jobs in the Stanford university graduation ceremony. The objectives of the study are (1) To find which kind of metaphor in the commencement address delivered by Steve Jobs in the Stanford university graduation ceremony (2) To explain the dominant metaphor used in the commencement address delivered by Steve Jobs in the Stanford university graduation ceremony. This research followed the methodology of descriptive qualitative approach as finding of this research there are following: Four type metaphors base on Stephen Ullmann theories; Anthropomorphic, Animal, Abstract to concrete and Synestetic. From 15 totally metaphorical expressions that found, the most dominant metaphor type is concrete to abstract that is 12 data. Moreover, the 15 metaphorical expression have their own meaning according the contexts draws by Steve Jobs in the commencement address delivered by Steve Jobs (CEO of Apple computer and of Pixar animation studios) in the Stanford graduation ceremony on June 12th, 2005.

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