KUALITAS LAYANAN SEBAGAI STRATEGI PENINGKATAN KEPUASAN PENGUNJUNG PERPUSTAKAAN

Saifudin, (2019) KUALITAS LAYANAN SEBAGAI STRATEGI PENINGKATAN KEPUASAN PENGUNJUNG PERPUSTAKAAN.

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Abstract

This study aims to find out how much influence the quality of service reflected in responsiveness, assurance, empathy and physical evidence affect the library consumers. The data used in this study is using primary data by distributing questionnaires. The sample size in this study were 100 respondents who were library visitors. This study uses explanatory research that uses a quantitative approach with validity, reliability, T-test and F-test. The results of this study indicate that visitor satisfaction is positively and significantly affected by service quality. Recommendations resulting from this research for library practitioners are the preparation of library visit marketing strategies from the aspect of increasing library visitor satisfaction.

Item Type: Article
Subjects: Ilmu Ekonomi,Politik, Sosial, Budaya dan Pertahanan Negera > Ilmu Ekonomi
Depositing User: Unnamed user with email bimoharyosetyoko@iainsalatiga.ac.id
Date Deposited: 30 Dec 2019 08:50
Last Modified: 30 Dec 2019 08:50
URI: http://e-repository.perpus.iainsalatiga.ac.id/id/eprint/6852

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